Capacity building for the media puts nutrition onto the news agenda in Ethiopia

ECSC-SUN’s efforts to raise media awareness were inspired by SUN CSN’s learning exchange programme. Last year, they were one of nine civil society alliances (CSAs) that participated in the Africa Learning Route exchange visit to Rwanda, which took place in November 2016.

One of the examples of best practice showcased during the Rwanda visit was a powerful example of the effectiveness of behaviour change communications and use of the media to channel key nutrition messages. At the end of the learning route, all participating CSAs developed Innovation Plans based on their learning and reflection on approaches could be replicated in their own countries. Inspired by their Rwanda experience, ECSC-SUN decided to focus its Innovation Plan on nutrition-related training for media professionals.